Press releases – Group
Rentabiliweb launches Eperflex® 360°, the leading multichannel (re)targeting solution
Published 2013-05-29
Rentabiliweb launches Eperflex® 360°, the leading multichannel (re)targeting solution
For the first time, advertisers can:
- target high-affinity audiences and retarget qualified audiences
- coordinate all of their advertising campaigns
- ensure relevant delivery of their campaigns through all channels: e-mail, display and mobile.
Brussels, 29 May 2013,
The Rentabiliweb Group and its subsidiary Rentabiliweb Marketing, which produces Eperflex®, the leading email retargeting solution on the market, announce the launch of Eperflex® 360°, which marks a new technological breakthrough in the field of personalised advertising (re)targeting. With Eperflex® 360° advertisers can target high-affinity audiences and retarget qualified audiences, coordinate all their campaigns (both targeting and retargeting) and ensure apposite delivery of these campaigns through all channels: e-mail, display and mobile.
Eperflex 360° represents three major technological breakthroughs:
- The combination of a targeted offer (invite high-affinity audiences to discover a site’s products and services) and a retargeted offer (work on converting an audience that had previously shown an interest in a site),
- Ideal coordination of the main e-marketing dissemination levers: e-mail, display and mobile,
- Transparent management of data to boost the performance of advertising campaigns.
«We cultivate a close working relationship with our advertisers. More than one-third of them voluntarily made known their need to improve the coordination of their advertising campaigns. With Eperflex 360°, we can provide them with a practical response and meet the new challenges on our market, such as control over relational pressure or the crosscutting approach to R.O.I,» Matthieu Vermot, Rentabiliweb Director of Marketing.
With the deployment of Eperflex® 360°, the Rentabiliweb Group continues its innovation strategy.
«Implementing this innovative solution led to the deployment of all the Rentabiliweb Group’s expertise, from digital marketing to telecom services, including Be2bill which provides data management through to the payment page», Jean-Baptiste Descroix-Vernier, Rentabiliweb Group President.
