Press
Be2bill reduces shopping cart abandonment
Published 2012-06-22
Be2bill, the acquiring bank that specialises in e-commerce, now allows e-retailers to identify abandoned baskets and therefore improve their conversion rates
The failure reason directly displayed on the payment page
Be2bill, the acquiring bank for e-retailers, now automatically and exhaustively provides the reasons for failed payments (invalid card, ceiling exceeded, unauthorised card, expired card etc.) or for the customer abandoning the basket.
In case of a failed payment transaction, this innovation involves a dynamic notification. The consumer is immediately informed, without delay or any break in the flow, directly on the payment page, and an immediate solution is proposed. The instantaneous message indicates the reason for the payment failure and provides cyber-shoppers with payment alternatives (payment in n instalments without extra charge, change of payment instruments, etc.).
For the first time in France: the alliance of e-mail re-targeting and payment technologies
Associated with the eperflex® e-mail retargeting technology (advertisement re-targeting) developed byRentabiliweb Group, this new functionality is also used to follow-up with web surfers in cases of abandoned payments.
Be2bill therefore allows retailers to send a customised and targeted e-mail² to all cyber-buyers who have decided to suspend their payment or who have experienced difficulties, irrespective of the reason (excessively long on-screen display time, ergonomic or graphic problem, unsuccessful payments, etc.), but without obliging them to register or identify themselves (login) on the retail site. Given that 2 out of 3 buyers abandon their transactions in case of payment1 problems and considering that, on the Internet, the potential buyer is only one click away from a competitor these new functionalities increase transformation rates and optimise the sales funnel. They prove that Rentabiliweb Group is able to produce proprietary solutions allowing the convergence of its electronic payment and web marketing expertise (datamining, web analysis of browsing and payment data, complementarity of Be2bill and eperflex® technologies). They also confirm that Be2bill, more than a mere collection solution, is a marketing tool in its own right, developed by web and marketing specialists.
“Knowing about customers and analysing their browsing and payment data are essential for e-retailers. By pooling its electronic payment and marketing expertise, Be2bill is progressively establishing itself as the optimal secure Internet payment solution that helps to appreciably decrease basket abandon rates and to increase customer satisfaction” states Jean-Baptiste Descroix-Vernier, Founding chairman of Rentabiliweb Group.